Marketing help for small business
Marketing reviews, strategy, planning, advice and growth planning — clear, practical direction that helps you get the best out of what you already have.
What I help with
Marketing help that covers the lot
Whether you're starting from scratch or stuck with marketing that isn't working, you'll get honest advice and a plan you can actually follow.
Marketing Reviews
An honest audit of what's working, what's wasting money, and where to focus next.
Marketing Strategy
A clear direction built around your goals, audience, margins and budget.
Marketing Planning
A practical, prioritised plan you can actually implement — not a 60-page dust collector.
Growth Planning
Identify opportunities and the immediate next steps to get more traffic and sales.
The best place to start
The FUNdamental Marketing Plan
FUNdamental Marketing Plan — The best place to start to get clarity.
Every business needs a Marketing Plan that can help them get the best out of what they all ready have and identify opportunities and direction for the immediate future. A FUNdamental Marketing Plan is the best place to start to get clarity in moving forward with your marketing for small to medium size businesses.
A structured 2-stage plan that can be used as a base plan for moving into the Fundamental Marketing System, or to take away and implement on your own for the technically savvy and for a low budget kick start. From here you can take away and implement yourself or become a PRMS FUNdamental Marketing System Client.
First, We Identify:
- What makes your business unique: What are you selling? Is there anything else in the market like it / how does it compare?
- Who is your 'real' target audience: Where are they? What online platforms do they use and how do they interact with them?
- What margins do you have with your product so we can ensure a good ROI (return on investment)?
Then, We Plan:
- Comprehensive 6-month plan to get you in front of your target audience and start getting good traffic and sales coming in.
- Plan at least 2 social posts a week for your social platform which was identified in stage one.
- Set up and manage both Social and Google Ads campaigns to help get you ranking in Google searches as well as have a good visual and targeted presence in social media.
- Monthly emails to your database — regular communication with your customers is crucial to keeping you front of mind and out of the competitors' hands.
Ready to get clarity?
Book a consultation to talk through your business and the right next step.
The right partners, so you never waste a dollar
Finding reliable digital suppliers, designers, developers, and marketing software is a massive headache for business owners. Phillippa connects you with proven, vetted New Zealand specialists who deliver quality work at honest prices.
- Web design & development: modern, mobile-friendly websites that convert, built without ongoing agency lock-in.
- Google & Meta advertising specialists: proven paid traffic experts who manage budgets with strict ROI controls.
- Graphic designers & branding experts: professional logos, vehicle wraps, signage, and collateral aligned to your market.
Let's make your marketing make sense
Book a consultation and walk away with clarity, confidence, and a real next step.