Marketing & sales workshops that make it simple

Overview

This training service is designed for business owners and senior managers seeking to build internal capability in developing strategic social media content and executing targeted Meta (Facebook and Instagram) paid ad/boost campaigns to drive business growth.

What you'll learn

• Develop a strategic understanding of customer avatar profiling across 8 core dimensions (location, life stage, need, desired result, trigger, trust, offer fit, next action).
• Understand algorithm mechanics across Meta platforms (Facebook and Instagram) and align business goals with specific campaign objectives (profile visits, website traffic, direct messages, leads, or local promotion).
• Master budget allocation, audience parameters (location radii, age targeting, and interest filters), and performance tracking metrics to evaluate return on investment.

Learning outcomes

• Develop a comprehensive target customer avatar framework tailored to the business's core offerings.
• Create and configure targeted audience parameters within Meta Business Suite using location, demographic, and interest boundary controls.
• Evaluate campaign metrics (such as cost per click, reach, and engagement rates) against regional benchmark standards to optimize future ad spend.

Time commitment

• Interactive Training: 6 hours (three 2-hour interactive one-to-one coaching sessions)
• Follow-Up Review: 1 hour (one 1-hour follow-up coaching & audit session)

Overview

Designed for small-to-medium business owners and senior leaders who want to build the knowledge and practical skills required to optimize their Google Business Profile, manage customer reviews, and enhance online search visibility.

What you'll learn

• Learn the foundational principles of Search Engine Optimization (SEO), focusing on onsite relevancy and offsite trust-building activities.
• Master the full optimization checklist for Google Business Profiles, including NAP (Name, Address, Phone) consistency, service areas, product highlights, visual uploads, and post updates.
• Understand best practices for customer review acquisition, multi-platform review management, and professional response protocols for negative feedback.

Learning outcomes

• Understand search engine ranking mechanics, keyword alignment, and NAP consistency standards across online directories.
• Improve the organization's Google Business Profile across all 750 description characters, service areas, product listings, and routine content posts.
• Create a structured 30-day review acquisition workflow and draft standardized, professional response templates for online feedback.

Time commitment

• Interactive Training: 5 hours (two 2.5-hour one-to-one practical workshops)
• Follow-Up Review: 1 hour (one 1-hour follow-up audit session)

Overview

This training program is aimed at business owners and management team members wanting to establish an efficient, repeatable in-house process for content planning, visual asset creation, and content pre-scheduling.

What you'll learn

• Learn platform-specific posting guidelines, audience engagement behaviors, and content formats across Facebook, Instagram, TikTok, and LinkedIn.
• Master content strategy structure: crafting hooks, delivering clear value, and incorporating effective calls to action (CTAs).
• Acquire practical skills in brand asset creation using Canva templates, CapCut video editing techniques, and batch-scheduling tools.

Learning outcomes

• Develop a quarterly social media content calendar featuring promotional milestones, educational posts, behind-the-scenes content, and reviews.
• Create branded visual and short-form video assets using Canva and CapCut templates aligned with brand guidelines.
• Apply pre-scheduling and workflow routines to manage ongoing content delivery in Meta Business Suite efficiently.

Time commitment

• Interactive Training: 6 hours (three 2-hour practical group workshops)
• Follow-Up Review: 1 hour (one 1-hour follow-up review session)

Overview

Designed for business owners and management teams seeking to review, streamline, and optimise their entire client lifecycle—from initial attraction and enquiry handling through job scheduling, invoicing, follow-up, review collection, and driving repeat business and referrals.

What you'll learn

• Map and audit the client journey to identify friction points and conversion drop-offs.
• Establish standardized enquiry protocols, scheduling workflows, and invoicing systems.
• Design post-service follow-up routines, automated review collection, and referral strategies.

Learning outcomes

• Map a visual flowchart of the client journey, identifying key touchpoints and service standards.
• Implement standardized response templates, scheduling workflows, and prompt invoicing procedures.
• Establish workflows for post-service check-ins, review requests, and referral incentives.

Time commitment

• Interactive Training: 8 hours (four 2-hour interactive workshops)
• Follow-Up Review: 1 hour (one 1-hour follow-up review session)

Overview

Real, usable skills that turn conversations into customers and pipeline into revenue. Tailored for business founders and frontline sales staff looking to strengthen their sales execution and pipeline conversion.

What you'll learn

• Master sales conversation frameworks tailored specifically to your target customer profile.
• Develop effective objection handling strategies, follow-up habits, and closing techniques.
• Build confidence and sales capability across both business founders and frontline sales team members.

Learning outcomes

• Implement structured sales conversation templates tailored to your core service and product offerings.
• Master proactive objection handling playbooks and consistent, multi-touch follow-up systems.
• Strengthen pipeline conversion rates and shorten sales cycles through confident deal closing.

Time commitment

• Interactive Training: 6 hours (three 2-hour practical coaching workshops)
• Follow-Up Review: 1 hour (one 1-hour follow-up review session)